Bhubaneswar | New Delhi | Global PR Desk: In a market driven by constant change and fierce digital competition, Addzet Advertising & Media Pvt. Ltd. (www.addzet.com) is emerging as one of the most influential forces in Indian advertising today. Recognized as a leading tech-driven digital marketing agency, Addzet is redefining how businesses grow, influence, and connect — with innovation, intelligence, and measurable impact at its core.

Founded in 2019, Addzet operates on the powerful belief that Indian brands can lead global conversations — if backed by the right mix of strategy, storytelling, and smart execution. At the heart of this mission is Mr. Pravat Mohapatra, the agency’s Founder & CEO, an internationally acclaimed Business Consultant, Marketing Strategist, and Creative Director.

“Digital marketing is no longer about presence — it’s about precision, personalization, and performance,” says Mr. Mohapatra. “Addzet is committed to building bold Indian brands that are future-ready and globally respected.”

Innovation-Driven. Impact-Focused. Scaled for Growth.

From idea to execution, Addzet offers a robust spectrum of 360° digital marketing and business promotion services. The agency works with startups, corporates, political leaders, and personal brands, helping them craft campaigns that are not just creative — but also conversion-focused and ROI-driven.

Core Offerings Include:

• Strategic Brand Building & Go-To-Market Planning
• AI-Powered Digital Marketing & Lead Generation Campaigns
• Political & Celebrity Branding Solutions
• SEO, Performance Marketing & Reputation Management
• Website & Mobile App Development with Automation
• High-Impact Media Production (TVCs, Reels, Documentaries)
• Corporate Communication, B2B Campaigns & PR
• Digital Transformation for Legacy Businesses & Startups

With its data-led approach and next-gen automation tools, Addzet transforms brands into high-performance engines, creating visibility, trust, and long-term brand equity.

Trusted. Awarded. Recognized for Excellence.

Addzet’s strategic expertise, transparent execution, and customer-first mindset have earned it national recognition. Some of the agency’s major accolades include:

• Featured under the Startup India initiative
• Odisha Brand Leadership Award (2023) for Excellence in Branding
• Best Employer Brand – Startup Segment (2025)
• Known for Exceptional Client Retention & Project Success Rate
• Recognized among the Top Digital Innovation & Creative Agencies in India

These recognitions underline Addzet’s credibility as a trustworthy and results-focused agency that delivers performance with purpose.

Mr. Pravat Mohapatra: Leading with Vision & Purpose

With over a decade of global experience across Asia-Pacific, GCC, and Africa, Mr. Pravat Mohapatra is widely regarded as a pioneer in marketing-tech innovation. His leadership blends creative vision with sharp business acumen, enabling Addzet to deliver tailored, industry-specific marketing solutions that inspire trust and drive growth.

Having led impactful campaigns across FMCG, education, real estate, healthcare, hospitality, governance, and politics, Mr. Mohapatra has positioned Addzet as a go-to partner for high-impact branding and digital acceleration.

Under his supervision, the agency continues to push boundaries, integrating AI, behavioral insights, and automation into every campaign strategy — making branding smarter, faster, and future-proof.

From India to the World: Expanding Services to a Global Level

While deeply rooted in Indian values, Addzet is expanding its services to the global market — enabling cross-border brand growth, cultural localization, and international campaign execution.

Whether launching a startup in India or scaling a product internationally, Addzet’s integrated marketing solutions are designed to perform across languages, platforms, and continents.

Brand Tagline: Promoting India – Championing Indian Brands on the Global Stage

Website: www.addzet.com
Email: info@addzet.com | sales@addzet.com
Phone: +91 9777 18 1234

New Delhi, June 24, 2025: Couple Pitara, a leading provider of personalized gifting solutions in India, has officially introduced a comprehensive range of affordable and creatively customized gifts, designed to cater to various celebrations and special occasions. Well-known for its distinctive products, Couple Pitara aims to deliver memorable gifting experiences to individuals, families, and corporate clients across India.

A Comprehensive Range of Unique Personalised Products

Couple Pitara’s extensive portfolio of personalised gifts features vibrant neon signs, creatively designed caricatures, and innovative Spotify-themed products, including keychains and custom cushion covers that uniquely integrate personal song choices. Adding further practical appeal, the brand offers personalised thermal bottles featuring temperature displays, ideal for everyday use or corporate gifting.

Moreover, thoughtfully designed personalised coffee mugs, creative photo frames that elegantly capture precious memories, engraved pendants for stylish wearers, and premium-quality pens and leather wallets for professional gifting contribute significantly to Couple Pitara’s diverse offering.

Recent market insights further validate this personalised approach. According to Deloitte’s Consumer Review Report, personalization significantly impacts consumer purchasing decisions, highlighting its growing importance not only as a current trend but as an enduring future strategy for engaging consumers meaningfully.

This evidence underscores Couple Pitara’s commitment to leading this important consumer trend by continuously innovating and enhancing its product range.

Quality Personalisation with Genuine Affordability

At Couple Pitara, affordability is a core value that does not compromise quality. Personalised products start at just INR 249, making thoughtfully customized gifts accessible to a broader audience.

To further enhance affordability, the brand provides exclusive offers, including attractive first-order discounts and additional incentives on prepaid orders. These initiatives ensure

customers enjoy premium personalized gifts without overstretching their budgets, effectively bridging the gap between quality and affordability.

Enhanced Corporate Gifting Solutions

Acknowledging the increasing importance of corporate gifting within India’s professional landscape, Couple Pitara has developed specialised gifting solutions to cater specifically to corporate clients. The brand’s tailored offerings, including engraved pens, customised desk sets, personalised thermal bottles, and fun caricature gifts, provide sophisticated options for businesses seeking meaningful ways to acknowledge employees, celebrate professional milestones, or strengthen relationships with valued clients.

Corporate gifting at Couple Pitara goes beyond mere branding, with each product thoughtfully designed to subtly represent the corporate identity while remaining practical and desirable for recipients. These gifts not only reflect corporate values but also effectively strengthen professional bonds, resulting in improved engagement and long-lasting business relationships.

User-Friendly Online Platform and Efficient Delivery

Couple Pitara prioritises customer experience through its easy-to-use online customization platform, enabling customers to seamlessly upload images, personalise messages, and instantly preview their gifts before finalizing their purchase. The intuitive interface simplifies the customization process, significantly enhancing user satisfaction and convenience.

Moreover, Couple Pitara maintains efficient pan-India delivery services with reliable timelines, complemented by expedited delivery options for metro cities such as Delhi-NCR. This commitment ensures that customers can confidently order personalised gifts, knowing they will arrive on time and safely, contributing significantly to the brand’s trustworthy reputation.

Founder Tushar Batra emphasises, “Our goal at Couple Pitara is to simplify and democratise personalised gifting in India. We believe everyone deserves access to unique, meaningful gifts without financial strain. Our extensive range caters to varied tastes and occasions, making personalised gifting practical and accessible for all. We are dedicated to delivering lasting value through thoughtful and affordable personalisation.”

Reliable Customer Testimonials Enhance Credibility

Couple Pitara’s dedication to exceptional service, affordability, and superior product quality is consistently echoed in customer testimonials. A prominent corporate client noted, “Couple Pitara significantly streamlined our Holi gifting process, smoothly managing customised gifts for over 50 employees. The team’s responsiveness, attention to detail, and quality products significantly enhanced our overall experience and reflected positively on our brand.”

About Couple Pitara

Founded by Tushar Batra, Couple Pitara has swiftly established itself as a trusted provider of personalized gifts in India. The brand prides itself on creativity, innovation, and affordability, consistently meeting the evolving needs of individual and corporate customers. Couple Pitara continues to strengthen its market position through meaningful products and exceptional service delivery.

For more information, please visit Couple Pitara.

Media Contact:

Couple Pitara Support Team Email: support@couplepitara.com Phone: +91-8930353292

String Metaverse rebrands to String Payx after securing Canadian Fintech License

Hyderabad (Telangana) [India], June 17: InString Metaverse Limited (BSE: META), a next-generation digital finance infrastructure Web3  company, is pleased to announce that it has officially received its Fintech License (MSB registration) from FINTRAC Canada, headquartered in Vancouver. In alignment with this significant milestone, the Canadian company will undergo a strategic rebranding to String Payx, with the name change to be reflected across all regulatory and operational platforms within the next 60 days.

This license marks a pivotal expansion for String Metaverse, empowering it to launch comprehensive Web3-enabled digital banking services, including:

• Issuance of Virtual Debit Cards
• Cross-Border Wire Transfers
• Full-suite Payment Solutions for businesses and individuals
• Virtual Corporate Accounts
• Seamless Crypto-to-Fiat On-Ramp and Off-Ramp capabilities

String Metaverse is uniquely positioned at the convergence of gaming, digital assets, and fintech. With an existing user base of 4 million gamers, projected to reach 10 million, the company will leverage this license to issue Virtual Visa and Mastercard Debit Cards, fully integrated with Apple Pay and Google Pay. This enables instant global payments at over 170 million merchants across both physical and digital platforms.

“This license is a game-changer,” said [CEO  Santosh Althuru], CEO of String Metaverse. “It enables us to power the next wave of financial services for Web3-native users, seamlessly merging crypto, gaming, and global payments.”

This development is aligned with String’s mission to build the public infrastructure layer for open, yield-bearing financial ecosystems on blockchain — where stablecoins, tokenized assets, and real-world payments converge.

About String Metaverse first Web3.0 company listed on Indian exchanges (BSE: META), is building the Internet Financial System of the future. The company’s infrastructure powers scalable digital banking, payment rails, and asset tokenization, connecting Web3 innovation with real-world utility across borders

Mumbai (Maharashtra) [India], June 16: Guardian Healthcare Pvt. Ltd., the primary franchisee of GNC in India (“GNC India”), has announced the launch of the GNC Protein Wafer, a revolutionary protein-enriched snack that promises to transform how Indians satisfy their cravings. Combining mouth-watering taste with clean, functional nutrition, the Protein Wafer is designed for the modern-day consumer who refuses to choose between health and indulgence.

The GNC Protein Wafer offers a convenient solution for fitness conscious customers on the move. Each pack delivers 10 grams of high-quality whey protein, and is free from sugar, trans-fats, and palm oil. This innovative offering blends taste, texture, and nutritional integrity into a snack that feels like a cheat but isn’t.

Speaking on the launch, Balaji Uppala, CEO of GNC India, said, “Today’s Indian consumer is sharper, more aware, and seeking products that deliver real value, nutritionally and experientially. The GNC Protein Wafer is not just a snack, it’s our answer to the evolving lifestyle where protein is essential, but pleasure is non-negotiable. We have created a wafer that is both functional and fantastically craveable.”

The GNC Protein Wafer supports muscle recovery and lean mass development, while also helping curb those sudden hunger pangs that usually lead to poor snacking choices. With zero sugar and no artificial fillers, it fits seamlessly into high-protein diets, fitness plans, or simply as a smarter everyday snack.

Ashutosh Taparia, Managing Director and Board Member of Guardian Healthcare, commented, “Consumers no longer want boring nutrition. They’re asking for indulgence with intention, food that performs and delights. The GNC Protein Wafer brings that balance to the shelf–pure protein, rich flavors, clean labels, and total snack satisfaction.”

The GNC Protein Wafer is now available in three indulgent flavor varieties, carefully crafted to appeal to a wide range of palates. The coffee flavor delivers a deep, roasted aroma paired with smooth creaminess. The chocolate version offers intense cocoa notes wrapped in a delicate crunch. The peanut butter flavor brings a bold, nutty richness that lingers delightfully.

Find the GNC Protein Wafer on GNC India’s official website and in select retail stores nationwide, or on Amazon, Flipkart, Nykaa, and Hyugalife. The GNC Protein Wafer is poised to be the country’s next go-to snack for health-conscious millennials, gym-goers, working professionals, and anyone craving something deliciously functional.

Backed by GNC’s commitment to innovation and quality, the Protein Wafer is redefining how India eats, trains, and indulges–proving that a snack can be both clean and delicious.

For media inquiries, please contact:

Tanya Sharma

tanya.s@oneguardian.in | +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.