Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother to an 8-year-old, TIVA is more than just a business venture. It is a purpose-led brand born out of a personal insight and a deep understanding of an underserved yet critical age group–pre-teen girls.

“We grew up in a time when skincare meant sharing the same soap with everyone in the family. But today’s girls are evolving faster–they’re curious, expressive, and ready for self-care. Yet, the market has very little that speaks directly to them,” says Sonam.

The Genesis of TIVA

The inspiration for TIVA came from their shared experiences as mothers and professionals. While navigating the parenting journey, Sonam and Shweta noticed a recurring gap: a lack of safe, age-appropriate personal care products tailored for young girls transitioning from childhood to adolescence. Existing brands were either too babyish or too mature, leaving tweens overlooked in a booming Rs8000+ crore personal care market.

TIVA as a Brand with a Mission

Launched with a vision to empower young girls through self-care, TIVA is designed to be gentle, fun, and empowering. The brand focuses on dermatologist-tested, chemical-free formulations made specifically for tween skin, combining natural ingredients with vibrant packaging and affirming messages.

For girls, TIVA offers ownership and identity in their self-care routines–products that feel made just for them. For parents, especially mothers, it offers trust and safety–products they can confidently introduce to their daughters.

Creating a Community, Not Just a Product Line

What distinguishes TIVA is not just the innovation in its products but the community it is building. With initiatives like TIVA TV, the brand offers a digital platform for girls to explore self-expression and creativity. This thoughtful approach is resonating with a growing tribe of modern Indian parents who are mindful of not just what their children use, but why.

“TIVA is a celebration of every girl’s journey–her confidence, her curiosity, and her dreams,” adds Shweta.

Market Opportunity & Brand Differentiation

As India’s Gen Alpha cohort continues to expand, so does the demand for products tailored to their unique lifestyles. TIVA is strategically positioned at the intersection of wellness, identity, and social good. Its first-mover advantage in the tween personal care category gives it a competitive edge in a market ripe for disruption.

Availability & Outreach

TIVA products are currently available via Amazon India, the brand’s official website, and its fast-growing Instagram community. The brand is also actively engaging customers through storytelling and influencer collaborations.

Ways to reach TIVA

care@thetiva.com

www.thetiva.com

Instagram: @tiva.girls

Facebook

Founded by veterans of the real estate industry and business partners, Ketan Dhacholia and Pulkit Gulati. The visionaries that they are, conceived this idea as by finding a simple solution to the question. “In a digital world where everything is scrollable, why hasn’t real estate caught up?” The tech-forward company, Reeltor has reimagined house hunting in this video-first era. They serve home listings in short-form, swipeable clips that feel more like social media than traditional real estate.

Users of the app post short videos showing off the best parts of each home. Just swipe, watch, and connect with agents directly. Reeltor is tailor-made for Gen Z and millennial homebuyers who are reshaping the housing market. They use the best of social media and algorithm-driven feeds to promote listings with ease. It is a powerful new tool for marketing properties in a competitive landscape.

It’s fast, visual, and it is a lot more:

* Watch quick, scrollable home videos

* DM agents right in the app

* Get recommendations based on what you like

* Share your favorites with friends

* Instant saves and shares for easy collab with friends or partners

The app is totally free to browse and already features listings from cities. Experience the new era of real estate, designed for the next generation of buyers. Ready to start swiping homes on Reeltor?

About Reeltor

Reeltor is a mobile-first real estate marketplace powered by short-form video. Built for the social media generation, Reeltor.com helps buyers find homes and connect with agents in a fast, visual, and authentic way.

To learn more or explore partnership opportunities, visit www.reeltor.com.

For media enquiries, please contact:

Email: info@reeltor.com

Website: https://www.reeltor.com

Reeltor is more than just another real estate firm; we are committed to helping individuals and families not just find properties but find their homes. The company’s digital platform is already seeing users in various cities – Delhi/NCR, Chennai, Mumbai, Hyderabad, and Kolkata – and is only expanding from there. Our reel-based app keeps you engaged and updated on trends. Reeltor is on a mission to bridge the gap between traditional real estate practices and the needs of today’s digitally savvy clients. Through a mix of cutting-edge technology, deep local expertise, and a people-first approach, the company aims to set new standards for what clients can expect from a real estate partner. Users can list properties without brokers. Users list and sell properties on their own with our intuitive and seamless search tools.

The idea of the Communities was conceptualized to let the users engage with one another. This allows users to get a deeper understanding of the area users would invest in. Reeltor launches today with a mission to serve the community through ethical services, neighbourhood expertise, and genuine client care. We are rooted in a community that is built for you. An integral feature of communities is that you can know more about the market, the developers and get property insights. You can talk directly to members from different communities and all the communication stays private. We do not store your data. We aim to revolutionise the real estate experience. This is an electrifying take on modern real estate being reimagined to suit the world of technology.

The Reeltor App lets users scroll through reels of the properties that they are interested in. The algorithm doesn’t confine what comes up next. But shows a diverse range of properties at all times. It is designed to streamline the customer journey. Reeltor enters the market with a focus on client service and results. We are redefining the way people buy, sell, and manage real estate through digital-first solutions, real-time analytics, and human-centred service. Be a part of a digital-first approach and get the App on Play Store and Apple Store.

A feature in our website that stands out from the rest is our AI ChatBot. Our chatbot allows users to search for any property they desire, from our database and across the internet as well. Our chatbot gives results that are property specific according to your needs. This helps users to find exactly what they’re looking for. Additionally, Reeltor values your privacy and does not share any of your data.

“We started the company to build a community and make it accessible with micro-video sharing services as well,” said Pulkit Gulati, Founder of Reeltor. “We’ve built this platform to bring speed and confidence in every step of the real estate process.”

Reeltor will also partner with local nonprofits and host events to give back to the community it serves. The company is now active pan-India, with plans to expand to multiple markets in the near future.

For more information, visit https://www.reeltor.com or info@reeltor.com.

About Reeltor

Headquartered in Delhi, India, Reeltor specialises in providing innovative real estate management and services. We are dedicated to helping clients navigate property transactions. Operating across the country, Reeltor enables users to list and sell their properties. We optimise the intuitive software to show the best properties. We offer full-service solutions tailored to the needs of homeowners, buyers, and investors.

For media enquiries, please contact:

Email: info@reeltor.com

Website: https://www.reeltor.com