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The Use Cases of AI in Mobile App Development

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2 years ago

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New Delhi, Everyone is talking about Artificial Intelligence and how it pushes the future to be automated and simpler. Well, a few years back, there were a few biggies in the game who used the capabilities of Artificial Intelligence to their advantage and benefitted the most from it.  But today, the picture has changed. With the advancement and accessibility of technology, startups, and SMEs leverage their full potential to transform their business and outpace the competition.

Well, there is no denial to the fact that AI in Business Mobile App Development can assist your customer support team, processing, and operability, sales and marketing, and offer real-time analytical insights for quick decision-making.

AI Chatbots – Making Customers Heard with Conversational AI Chatbots

One roadblock that the business arena felt when implementing AI chatbots in the business was its understanding of emotions. In the initial days, it was flat and responded based on the keywords in the search query.

With time, AI grew advanced enough to comprehend and analyze the tone and meaning of the queries and respond to them in a more humane manner. If you ever reached customer support of Amazon or Walmart, you can’t identify if it is the bot or a human on the other side answering your queries. With the help of natural language processing, cognitive Ai chatbots can understand and respond to users in a tone that would make calm them and help them reach the solution.

Robotic Process Automation to Make Business Operations Efficient

As we talk about robotic process automation, you can upgrade your functioning and operability efficiently with less human intervention.

Have you noticed how your mobile application can simply scan and give out the details of the products? Well, that’s basically CSV. A technology that uses AI algorithms to scan and fetch the details of the products from simply its unique bar code or scan code. Autofill, may seem like not that big of a rocket science, but that too is AI. Yup!

AI is helping users make the best of the applications with the least effort without even realizing the same.

* Data Entry and Migration: When you upgrade your handset, the details from your old smartphone are transferred to the new ones without much effort. Thanks to AI you just login to your account and get everything on any device you want.

* Transaction Processing: It is the role of RPA to assist you in validating transactions, reconciling payment information, and generating receipts. Thus, the chances of making a mistake here are almost nullified.

* Notifications and Alerts: You can use RPA to trigger personalized notifications and alerts to users based on their interactions within the app.

* Feedback and Support: Automate the process of collecting user feedback, categorizing it, and routing it to the right team.

* Inventory Management: As you focus on the core of your business, let AI take care of managing and updating your inventory as the order is received and delivered.

Real-Time Data Analytics and Insights to Know Your Customers Inside Out

Data gathering is one thing and using it to the best of your favor is another. Analyzing the data with the help of AI based algorithm can help you plan your business strategies in a way that would help you win a strong presence in the market.

* Predictive Analytics: Reflect in personalized recommendations that you can draw by analyzing the data collected by tracking user behavior on your mobile application.

* Personalized Recommendations: With real-time analytics, it’s easier for you to understand where your customer spends the majority time and what they like the best.

* User Engagement Tracking: With the ease to track user behavior it becomes easier for the service provider to offer similar recommendations and services to the users.

* Performance Monitoring: Monitor the performance of various services and products that you have to offer. You can easily track what works well for you and where you need improvements.

Sales and Marketing Help Growing Business Better with Artificial Intelligence

One department of your business that works 24*7 non-stop is the sales and marketing department. The department can come up with “n” number of tasks every day that needs human intervention. With AI automation under human surveillance the efficiency and productivity can increase several folds.

* Audience Segmentation: Let your marketing team have a helping hand in form of AI that makes studying the target audience easier.

* Predictive Lead Scoring: AI with advanced algorithms can predict lead scores on daily, weekly, monthly, quarterly basis, helping you set a budget for the same.

* In-App Personalization: As we talk about the content and services to be shared with the users, artificial intelligence works at its best. Ai personalizes the content serving and offerings as per user behavior.

* Lead Nurturing Automation: AI automates lead assignments, letting you focus on conversions.

* Competitor Analysis: The most important thing to beat the competition is stay ahead of them. With competitor analysis you can be sure where your competitor is and plan a strategy that helps you build a stronger and better presence.

* Content Generation: In the time where the world is rushing to build their presence over the internet, with the help of ChatGPT, your content team can get extended support in terms of ideas and small content that can be used.

Security Enhancement & Fraud Detection with Artificial Intelligence

With a surge in malware and cyber-attacks, mobile app users are a little skeptical about sharing their data online. The developers around the globe use advanced artificial intelligence and machine learning algorithm to better maintain the security and nullify online frauds.

Although this aspect does need more attention, we are making the use of the best advanced technology possible.

*   Data & Security Breach Alerts: AI detects suspicious activity in mobile apps and alerts the right team for action.

*   Banking & Finance Fraud Detection: AI in eWallet apps ensures data security and detects financial fraud using encryption and authentication.

*   E-commerce Fraud Detection: AI identifies user behavior patterns to distinguish genuine requests from abuse like return fraud.

*   Phishing and Cybersecurity: AI recognizes malicious content in emails and flags potential threats.

*   Online Identity Fraud Detection: AI studies user patterns and employs biometrics to prevent unauthorized access.

*   AML Compliance: AI in digital payment apps tracks transaction patterns, flagging potentially malicious activity if it deviates from the user’s usual history.

The market is expanding with technology and the businesses that embrace advance technology in its basic tasks would make it big than the ones that are looking forward to bigger infrastructure before they could adopt the change.

Despite market volatility and skepticism, AI proves transformative for those leveraging it as an enhancement tool. Arun Goyal, CEO of Octal IT Solution, highlighted how embracing evolving technology and upskilling the workforce propelled Octal from a modest Jaipur-based mobile app development company to an industry leader.

“We understand how AI is transforming the enterprise and creating new values. Recently our marketing and HR team upscaled their operability with the help of AI, and the results are amazing. I hear in the market often that AI may take away your jobs, I sincerely believe, if employed the right way, AI is only creating more job opportunities.” resonates Goyal, CEO of Octal IT Solution, a mobile app development firm.

Octal IT Solution is a leading mobile and web development service provider with a global clientele. They have been in the business for more than a decade now and have delivered more than 1500+ solutions. The company has a strong presence in the US, Europe, and the Middle East. They are often celebrated by their clients for their willingness to go the extra mile and deliver high-standard solutions.

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Estaa Sweets Expands Across Bangalore with New Outlet at Choodasandra, Serving Wide Variety of Ghee Sweets and Namkeen

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18 hours ago

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July 16, 2025

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Estaa Sweets, a seven-year-old Bangalore-based sweets and savouries brand known for its pure ghee sweets and palm oil-free snacks, has recently launched its sixth outlet in Choodasandra, Hosa Road. With a growing retail presence and rising demand for traditional Indian sweets, it continues to strengthen its position as one of the best sweets shops in Bangalore.

Since its inception, the brand has focused on purity and authenticity in Indian mithai. Each sweet is crafted using 100% pure ghee, and all namkeen items are prepared without palm oil — a commitment that has helped earn the trust of sweet lovers across the city. Recipes are rooted in tradition and prepared with consistency, giving each item a rich, homemade feel.

With over 100 varieties of sweets and 40+ types of namkeen, the company offers something for every taste. The product range includes Ghee Sweets, Dry Fruit Sweets, Andhra Sweets, and Bengali Sweets, ensuring something for everyone — whether it’s for everyday enjoyment, festive gatherings, or thoughtful gifting.

Most ordered sweets include Mysore Pak, Motichur Laddu, Ajmeri Kalakand, Kaju Katli, Chocolate Almond Bar, Pootharekalu, and Kaju Pakam. On the savoury side, favourites include Khara Mixture, Butter Murukku, Chekkalu, and more — all made using traditional techniques and premium ingredients.

“With each new store, we’re able to connect with more families and communities across Bangalore. The response at Choodasandra has been extremely encouraging and inspires us to serve our customers with even more care and commitment,” said Rajesh Mandadapu, Managing Partner of Estaa Sweets.

Now Available at These Locations in Bangalore:

* Sarjapur Road

* Whitefield

* HSR Layout

* Marathahalli

* Electronic City Phase 1

* Choodasandra, Hosa Road

Choodasandra Outlet Address:

KMP Galleria, Meenakshi Layout, Near Police Quarters, Amrutha College Road, Parappana Agrahara, Hosa Road, Bangalore – 560100

Since the recent launch, the Choodasandra outlet has welcomed strong footfall from local residents and working professionals. The store offers a full range of sweets, savouries, and gifting options, all under one roof.

Festive & Corporate Gift Boxes / Hampers

The brand is also well-known for its premium gift boxes and festive hampers, which are curated year-round for occasions such as Diwali, Holi, Raksha Bandhan, Ganesh Chaturthi, weddings, birthdays, and corporate gifting.

Each gift box combines ghee sweets, dry fruit creations, and savouries — beautifully packaged to create a memorable gifting experience. These hampers are available at all outlets and are a top choice for customers looking for high-quality traditional gifts with premium presentation.

It also handles bulk and corporate gifting orders, making it a preferred option for companies and families celebrating in style.

Shop Online for Handpicked Favourites

For added convenience, the brand offers a curated selection of sweets and namkeen online via its official website.

www.estaasweets.com

Whether you’re planning a celebration, sending a thoughtful gift, or just craving something delicious, the online store is a simple way to enjoy authentic Indian sweets online — with a focus on purity, tradition, and flavour.

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JAIN Online Launches India’s First Project-Based Online MBA in AI for Business Professionals

Published

3 days ago

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July 14, 2025

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Bangalore, India – 11.07.2025: JAIN Online, the digital learning platform of JAIN (Deemed-to-be University), a UGC-entitled and NAAC A++ accredited institution, has announced the launch of India’s first fully project-based Online MBA in Artificial Intelligence. Designed specifically for working professionals, this program blends academic depth with practical AI application, offering a unique pathway to business leadership in the AI-driven future.

Delivered entirely online with live weekend sessions, the program enables ambitious professionals to pursue their MBA without interrupting their careers. Over the course of two years, students complete more than 50 industry-aligned AI projects, culminating in a portfolio of intelligent tools and systems developed through no-code, agentic AI platforms.

“This is not just a degree,” said Chenraj Roychand, Chancellor, JAIN (Deemed-to-be University). “It is a transformational model of business education where academic learning is deeply integrated with real-world application. Our students graduate with two years of hands-on experience in building and deploying AI systems that solve actual business challenges. This is the future of education – immersive, practical, and outcome-oriented. We are preparing future-ready leaders who are not just familiar with technology but capable of driving meaningful change through it.”

A Business Degree Built for the AI Economy

Artificial Intelligence is no longer optional. It’s now at the core of business strategy, marketing, finance, and human resources. According to recent reports, over 75% of companies globally plan to adopt AI within the next three years, underscoring the urgent need for business leaders to become AI-literate. AI is expected to transform 38 million jobs in India by 2030, significantly impacting the workforce and economy. AI adoption in key Indian sectors reached 48% in FY24, indicating a rapid integration of AI across industries.

JAIN Online’s new MBA addresses this gap by enabling learners to build real AI-powered business systems, regardless of their technical background. The program is open to graduates from all disciplines and requires no prior coding or IT experience.

The MBA offers four domain-focused tracks: AI-Driven Business Strategy, AI-Driven Finance, AI-Driven Marketing, and AI-Driven Human Resources. Each track integrates no-code AI tools with domain-specific learning, ensuring students develop capabilities aligned to the expectations of today’s data-driven organisations. Participants apply AI to solve live challenges such as automating logistics, enhancing customer engagement, forecasting financial performance, and improving talent acquisition.

“AI is the future of work and leadership, not just for tech professionals, but for everyone,” said Varun Jain, Member of the Chancellor’s Council. “We believe that an MBA should combine academic rigour with practical, future-facing skills. This course brings this vision to life by enabling professionals to graduate with both a respected MBA and hands-on experience across 50+ AI projects. This is the new standard for business education, designed for those who aim to lead in a world shaped by intelligent technologies.”

Designed for Working Professionals

The program is built around the needs of working adults. Live weekend classes, flexible pacing, and project-based assessments ensure accessibility without compromising rigour. Importantly, the program enables learners to graduate with a team of AI bots — custom-built automation and decision-support systems developed during the course, ready for deployment in real business environments.

Applications Now Open

Enrollment is now open for the inaugural cohort. With limited seats to preserve mentorship quality and project immersion, interested professionals are encouraged to apply early. Admissions and program details are available at www.mbaonline.ai.

About JAIN Online

JAIN Online is the digital arm of JAIN (Deemed-to-be University), known for its excellence inacademic innovation and commitment to real-world impact. Through UGC-entitled online degrees and global-standard pedagogy, JAIN Online is redefining higher education for the modern learner, combining flexibility, relevance, and credibility in every program it offers.

Media Contact:

Office of Communications

JAIN Online

Phone:

Email: info@mbaonline.ai

Website: www.mbaonline.ai

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SA Tech Software India Ltd. Launches SAT Leasing to Transform AI-Enabled IT Infrastructure Access Across India

Published

7 days ago

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July 10, 2025

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Pune (Maharashtra) [India], July 9: SA Tech Software India Ltd., a global leader in technology consulting and AI-driven solutions, has announced the launch of SAT Leasing, a wholly owned subsidiary focused on providing flexible, AI-enabled IT infrastructure leasing solutions for enterprises, government departments, public sector units, educational institutions, and more.

As Indian organizations increasingly seek scalable and cost-conscious alternatives to traditional IT ownership, SAT Leasing enters the market to address this need with a modern, AI-first leasing approach. The platform offers access to enterprise-grade IT infrastructure–ranging from laptops, Apple devices, and high-performance workstations to servers, networking equipment, printers, projectors, and surveillance systems. All offerings are supported through real-time monitoring and delivered nationwide by SA Tech’s certified engineering network.

“We saw a clear and growing need for smarter, more flexible access to IT infrastructure, and SAT Leasing was established to meet that demand,” said Manoj Joshi, CEO of SA Tech Software India Ltd. “India’s enterprise asset leasing market has already crossed USD 106 billion and is expected to reach nearly USD 246 billion by 2033, driven by the shift toward asset optimization and cost-efficient tech adoption.

Meanwhile, the IT infrastructure market is projected to grow from USD 20 billion to over USD 35 billion by 2032, as businesses expand their infrastructure across devices, servers, and networks. This presents a strong case for a scalable, asset light model.

SAT Leasing delivers precisely that–a future ready approach powered by AI driven intelligence, flexibility, and full lifecycle support. It’s a natural extension of our vision to enable digital transformation through both software and intelligent infrastructure delivery.”

Since its launch, SAT Leasing has recorded strong early momentum, securing partnerships across high-growth industries including government, pharmaceuticals, education, manufacturing, and consumer goods. This traction highlights the increasing demand for leasing models that combine operational flexibility with reduced capital exposure.

SAT Leasing is led by Mr. Amit Singh, Vice President – Global Delivery at SA Tech Software India Ltd., who now also serves as the President of SAT Leasing. With a strong foundation in enterprise IT delivery and operational execution, Mr. Singh brings the leadership focus required to steer strategic growth, accelerate adoption, and scale impact across priority sectors.

Backed by SA Tech’s strong financial foundation and nationwide delivery ecosystem, SAT Leasing is well-positioned to support India’s digital infrastructure growth across enterprise, government, and PSU segments.

About SAT Leasing and SA Tech Software India Ltd.

SAT Leasing, based in Pune, is a wholly owned subsidiary of SA Tech Software India Ltd. It provides scalable, cost-efficient, and AI-enabled leasing solutions for enterprise IT infrastructure–offering full lifecycle support, intelligent monitoring, and nationwide delivery. By helping organizations reduce capital burden while modernizing IT environments, SAT Leasing delivers a future-ready approach to infrastructure access.

SA Tech Software India Ltd., headquartered in San Jose, California, with major delivery hubs in Bengaluru and Pune, is a global IT services firm specializing in AI-driven consulting, custom AI agents, cloud platforms, software engineering, and Global Capability Center (GCC) enablement. The company serves a broad portfolio of enterprise and government clients across the United States, Canada, Europe, and India.

For more information, please visit the official website https://www.satincorp.com/press-releases/sat-leasing-launch

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BatchMaster Software Marks 25 Years of Process Manufacturing Excellence in India

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2 weeks ago

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July 1, 2025

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Indore (Madhya Pradesh) [India], July 1: BatchMaster Software Pvt. Ltd., a pioneer in ERP solutions for process manufacturing industries, today celebrates the silver jubilee of its India operations. Since opening its doors in 2000, BatchMaster India has come a long way, growing from a small team of seven people to a 500+ strong team serving over 3,000 customers across more than 30 countries.

In a market crowded with generic ERP offerings, BatchMaster stands apart by focusing exclusively on process manufacturing, offering solutions that address the unique needs of manufacturing businesses operating in:

  • Food & Beverage
  • Pharmaceuticals & Nutraceuticals
  • Paints & Coatings
  • Chemicals
  • Personal Care & Cosmetics

Through a micro-verticalized approach, BatchMaster delivers ready-to-use, tailored solutions for more than 40 distinct sub-sectors within the five core industries mentioned above. These purpose-built solutions minimize customization, accelerate implementation, and ensure compliance with industry specific regulations.

On this momentous occasion, Mr. Sanjay Panjwani, Managing Director, BatchMaster Software Pvt. Ltd., said, “Our journey has been about people–the clients who trusted us, the employees who built with us, and the partners who walked alongside us. As we celebrate this milestone, we recommit ourselves to empowering businesses with cutting-edge ERP solutions and an unwavering spirit of service.”

Global Footprint, Local Strength

With more than 3,000 successful implementations in 30+ countries, BatchMaster brings global best practices to local operations. This network is ably supported by a dedicated workforce of over 500 experts across all functions who keep the customers running smoothly around the clock.

Seamless Integration & Certified Expertise

BatchMaster integrates effortlessly with leading accounting and business tools such as Sage and QuickBooks. As a Microsoft Gold Certified Partner and authorized reseller of SAP Business One, the company bridges the gap between process manufacturing workflows and enterprise ecosystems.

Award-winning Solutions & Customer Experience

Over the last 25 years, BatchMaster has garnered numerous industry awards, with customers applauding its intuitive user experience, exceptional usability and reliability, and outstanding customer support.

About BatchMaster Software

BatchMaster Software is a market leader in ERP for process manufacturing industries. With deep domain expertise and over 3,000 global implementations, we offer purpose-built functionality for micro-verticals, helping businesses streamline operations, reduce costs, boost profits and maintain strict compliance.

For more information or to request a demo, visit www.batchmaster.in.

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Indian Marketing Agency Addzet Redefining the Digital Advertising Landscape with Innovation & Impact

Published

2 weeks ago

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July 1, 2025

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Bhubaneswar | New Delhi | Global PR Desk: In a market driven by constant change and fierce digital competition, Addzet Advertising & Media Pvt. Ltd. (www.addzet.com) is emerging as one of the most influential forces in Indian advertising today. Recognized as a leading tech-driven digital marketing agency, Addzet is redefining how businesses grow, influence, and connect — with innovation, intelligence, and measurable impact at its core.

Founded in 2019, Addzet operates on the powerful belief that Indian brands can lead global conversations — if backed by the right mix of strategy, storytelling, and smart execution. At the heart of this mission is Mr. Pravat Mohapatra, the agency’s Founder & CEO, an internationally acclaimed Business Consultant, Marketing Strategist, and Creative Director.

“Digital marketing is no longer about presence — it’s about precision, personalization, and performance,” says Mr. Mohapatra. “Addzet is committed to building bold Indian brands that are future-ready and globally respected.”

Innovation-Driven. Impact-Focused. Scaled for Growth.

From idea to execution, Addzet offers a robust spectrum of 360° digital marketing and business promotion services. The agency works with startups, corporates, political leaders, and personal brands, helping them craft campaigns that are not just creative — but also conversion-focused and ROI-driven.

Core Offerings Include:

  • Strategic Brand Building & Go-To-Market Planning
  • AI-Powered Digital Marketing & Lead Generation Campaigns
  • Political & Celebrity Branding Solutions
  • SEO, Performance Marketing & Reputation Management
  • Website & Mobile App Development with Automation
  • High-Impact Media Production (TVCs, Reels, Documentaries)
  • Corporate Communication, B2B Campaigns & PR
  • Digital Transformation for Legacy Businesses & Startups

With its data-led approach and next-gen automation tools, Addzet transforms brands into high-performance engines, creating visibility, trust, and long-term brand equity.

Trusted. Awarded. Recognized for Excellence.

Addzet’s strategic expertise, transparent execution, and customer-first mindset have earned it national recognition. Some of the agency’s major accolades include:

  • Featured under the Startup India initiative
  • Odisha Brand Leadership Award (2023) for Excellence in Branding
  • Best Employer Brand – Startup Segment (2025)
  • Known for Exceptional Client Retention & Project Success Rate
  • Recognized among the Top Digital Innovation & Creative Agencies in India

These recognitions underline Addzet’s credibility as a trustworthy and results-focused agency that delivers performance with purpose.

Mr. Pravat Mohapatra: Leading with Vision & Purpose

With over a decade of global experience across Asia-Pacific, GCC, and Africa, Mr. Pravat Mohapatra is widely regarded as a pioneer in marketing-tech innovation. His leadership blends creative vision with sharp business acumen, enabling Addzet to deliver tailored, industry-specific marketing solutions that inspire trust and drive growth.

Having led impactful campaigns across FMCG, education, real estate, healthcare, hospitality, governance, and politics, Mr. Mohapatra has positioned Addzet as a go-to partner for high-impact branding and digital acceleration.

Under his supervision, the agency continues to push boundaries, integrating AI, behavioral insights, and automation into every campaign strategy — making branding smarter, faster, and future-proof.

From India to the World: Expanding Services to a Global Level

While deeply rooted in Indian values, Addzet is expanding its services to the global market — enabling cross-border brand growth, cultural localization, and international campaign execution.

Whether launching a startup in India or scaling a product internationally, Addzet’s integrated marketing solutions are designed to perform across languages, platforms, and continents.

Brand Tagline: Promoting India – Championing Indian Brands on the Global Stage

Website: www.addzet.com
Email: info@addzet.com | sales@addzet.com
Phone: +91 9777 18 1234

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