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How Much Can You Earn as a Digital Marketing Specialist in India?

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1 year ago

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Digital marketing is a rapidly evolving field that has gained significant traction in recent years. With the internet becoming more accessible and the rise of various digital platforms, businesses are investing heavily in digital marketing strategies. This trend has led to a surge in demand for skilled digital marketing specialists in India.

A digital marketing specialist is a professional who uses digital channels to generate leads and build brand awareness. They use digital technologies, such as social media, email marketing, SEO (Search Engine Optimization), and PPC (Pay-per-click) advertising to attract customers and retain them.

In India, the demand for digital marketing specialists has skyrocketed due to the country’s digital transformation. More and more businesses are realizing the importance of having a strong online presence and are therefore investing in digital marketing.

Now, let’s talk about the earning potential of a digital marketing specialist in India. The salary of a digital marketing specialist in India can vary widely depending on their experience, skills, and the company they work for. In India, there’s a rising demand for skilled professionals, making it a good time to consider taking a Digital Marketing Course in Hyderabad, As Hyderabad is one of the biggest IT cities in India. wondering about the potential earnings as a digital marketing specialist in India ? Let’s dive into the details.

Salary Statistics

The salary of a digital marketing specialist in India can vary widely based on factors such as experience, skills, and the type of industry. According to AmbitionBox, the average annual salary of a digital marketing specialist in India is ₹7.3 Lakhs, with salaries ranging from ₹2.0 Lakhs to ₹11.2 Lakhs. This data is based on 5.3k latest salaries received from digital marketing specialists.

Payscale reports a similar average salary of ₹367,030 for a digital marketing specialist in India in 2024. The salary range reported by Payscale is ₹195k – ₹782k. According to AmbitionBox, the average annual salary of a digital marketing specialist in India is ₹7.3 Lakhs. However, this can range from ₹2.0 Lakhs to ₹11.2 Lakhs. This data is based on 5.3k latest salaries received from digital marketing specialists. Payscale reports a similar average salary of ₹367,030 for a digital marketing specialist in India in 2024. The salary range reported by Payscale is ₹195k – ₹782k2.

Salary Growth

The digital marketing industry is not just lucrative; it also offers promising growth prospects. Safalta reports that the digital marketing salary in India is expected to increase by 5-7% in 2024. This growth is attributed to the growing demand for digital marketers as businesses increasingly focus on their online presence.

The growth of digital marketing salaries in India has been quite impressive over the years. The digital marketing industry in India is growing at a rate of 40% per year, which is a significant growth rate. This growth rate is anticipated to further accelerate in the coming years. According to a report by IIDE, the digital marketing industry is growing at whopping rates. It offers high-paying digital marketing salary packages and is one of the hottest career paths across the globe. In every industry, businesses rely heavily on the digital world to grow and make money. Without a doubt, the digital marketing industry pays better than many other jobs at the same level of experience.

Especially since the COVID-19 pandemic, businesses depend on digital mediums for most of their activities; thus, the scope of digital marketing has grown even further. This has consequently led to an increase in the number of jobs and their salaries offered.

According to research by Salesforce, marketing executives use 75% of their total marketing budget on digital channels instead of traditional ones. This change to digital marketing has also helped increase the salaries in the digital marketing field. In conclusion, the growth of digital marketing salaries in India has been driven by the rapid growth of the digital marketing industry, the increasing dependence of businesses on digital mediums, and the shift of marketing budgets towards digital channels. This trend is expected to continue in the future, leading to further growth in digital marketing salaries.

Salary Based on Experience

The salary of a digital marketing specialist depends a lot on how much experience they have. According to AmbitionBox, in India, a digital marketing specialist can earn between ₹2.0 Lakhs to ₹11.2 Lakhs annually, with an average salary of ₹7.3 Lakhs, based on their experience ranging from less than 1 year to 8 years.

Experience and skills play a significant role in determining the salary of a digital marketing specialist in India.

Experience: According to Payscale, an entry-level Digital Marketing Specialist with less than 1 year of experience can expect to earn an average total compensation of ₹272,846. An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of ₹349,7251. As per AmbitionBox, the average salary increases with experience, as shown below:

1-2 years of experience ₹3.4 Lakhs
 2-3 years of experience ₹5.5 Lakhs
3-4 years of experience ₹4.6 Lakhs
4-5 years of experience ₹5.4 Lakhs
5-6 years of experience ₹6.7 Lakhs
6-7 years of experience ₹6.7 Lakhs
7-8 years of experience ₹7.5 Lakhs
8-9 years of experience ₹8.2 Lakhs

Please note that the salaries mentioned in this article are averages and actual salaries can vary based on factors such as location, skills, experience, and the type of industry.

Skills: Certain skills can help you earn a higher salary. These include:

  • Strategic marketing (105% higher pay)
  • Web design (64% higher pay)
  • Search engine marketing (14% higher pay)
  • Website management (14% higher pay)
  • Google Adwords (8% higher pay)

In conclusion, both experience and skills significantly impact the salary of a digital marketing specialist in India. With the right skills and sufficient experience, one can earn a lucrative salary in this field.

Conclusion

The field of digital marketing offers promising career prospects and competitive salaries. With the right skills and experience, a digital marketing specialist in India can earn a lucrative salary. Moreover, the growth prospects in this field are robust, with salaries expected to increase in the coming years.

Web Trainings Academy Located in Hyderabad, is known for its digital marketing courses and practical training, contributing to the skill development of individuals. It is one of the best institutes for Digital Marketing courses in Hyderabad, located in India. Web Trainings Academy is a highly reputable institute known for its excellent teaching in digital marketing. What sets them apart is their deep understanding of digital marketing strategies, which is evident from their consistent top rankings. They showcase a strong grasp of the subject matter, and this is reflected not only in their teaching but also in their online presence. Web Trainings Academy is good at utilizing effective SEO practices, ensuring they stay at the forefront of search engine rankings.

Moreover, their credibility can be seen by the positive reviews they receive on Google, highlighting the satisfaction and success of their students. This combination of expertise in digital marketing and a commitment to staying current with industry trends makes Web Trainings Academy a reliable choice for individuals seeking quality education in the dynamic field of digital marketing. As digital marketing continues to evolve and businesses prioritize their online presence, acquiring skills in SEO becomes crucial. An SEO course in Hyderabad with Web Trainings Academy can provide individuals with the knowledge and expertise needed to navigate the dynamic world of search engine optimization, contributing to their success in the ever-expanding field of digital marketing.

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Velmurugan MLA Sponsors Space Technology Training for 150 Neyveli Students

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1 week ago

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June 18, 2025

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Neyveli, Tamil Nadu | June 2025: In a visionary step to empower rural youth with emerging scientific skills, Mr. Velmurugan, Hon’ble Member of Legislative Assembly, Tamil Nadu, has fully sponsored 150 students from Neyveli to undergo specialized training in satellite and rocket technology.

The program was conducted by Space Zone India, the organization that proudly launched India’s first hybrid rocket for educational purposes. Their expertise in aerospace education and hands-on training has impacted thousands of students across the nation.

This fully-funded initiative covered the students’ complete learning journey, including hands-on sessions, satellite integration modules, and exposure to real-world rocket technology.

Speaking about the initiative, Mr. Velmurugan stated:

“Learning science in one’s mother tongue enhances clarity, confidence, and creativity. This training in Tamil ensures that our students not only understand but innovate.”

The training was delivered entirely in Tamil, reinforcing Mr. Velmurugan’s belief that education in the mother tongue is essential for deep learning and inclusive growth.

This collaboration between a people-centric leader and a pioneering space-tech company has not only brought cutting-edge knowledge to rural students but has also laid the foundation for Tamil Nadu’s youth to participate in India’s growing space sector.

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Education

Dr. S. Somanath Assumes Office as Chancellor of Chanakya University; Reconstituted Board of Governors Announced

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2 weeks ago

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June 13, 2025

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Bengaluru (Karnataka) [India], June 12: Chanakya University marked a momentous occasion today as Dr. S. Somanath, Eminent Scientist and Former Chairman of the Indian Space Research Organisation (ISRO), officially assumed office as the Chancellor of Chanakya University on 12th June 2025. In his inaugural address, he laid out a bold and inspiring vision for the University’s future, urging the academic community to go beyond conventional benchmarks and focus on shaping the character and competence of every student. He envisioned Chanakya University as a modern-day Nalanda or Takshashila–rooted in India’s civilizational values and responsive to future challenges.

Highlighting a critical structural gap, Dr. Somanath called attention to the disconnect between academia and industry. He emphasized that academic research must feed into the nation’s economic growth and encouraged Chanakya University to take the lead in pioneering high-impact, industry-relevant innovation.

He also spoke about the need to cultivate an ecosystem that naturally attracts top talent from around the world–a space where growth, innovation, and collaboration thrive, and where students aspire to be part of a larger mission.

The event was graced by Founder Chancellor Prof. M. K. Sridhar, Pro-Chancellor Sri M. P. Kumar, Vice-Chancellor Prof. Yashavantha Dongre, Pro-Vice Chancellor Prof. H. S. Subramanya, Chief Operating Officer Sri Nagaraj Reddy, Registrar, Deans, Department Heads, Faculty, Staff, and Students–marking a transformative new chapter in the University’s journey.

The university also announced the reconstitution of its Board of Governors in accordance with the Chanakya University Act. Dr. Somanath will chair the newly formed Board, which includes a distinguished panel of leaders from academia and industry:

  • Prof. M.K. Sridhar, Padma Shri Awardee and President, Centre for Educational and Social Studies, Bengaluru.
  • Sri M.P. Kumar, Pro Chancellor, Chanakya University, Ex-Officio.
  • Prof. Yashavantha Dongre, Vice Chancellor, Chanakya University.
  • Sri Kris Gopalakrishnan, Chairman, Axilor Ventures; Co-founder, Infosys.
  • Sri T.V. Mohandas Pai, Chairman, Aarin Capital Partners.
  • Dr. Shamika Ravi, Member, Prime Minister’s Economic Advisory Council (UGC nominee).
  • Prof. B. Mahadevan, Former Professor, IIM Bangalore.
  • Prof. Nandini N., Former Professor, Bangalore University.
  • Sri Nagaraj Reddy, Secretary, Centre for Educational and Social Studies.
  • Principal Secretary, Department of Higher Education, Government of Karnataka (Ex-Officio Member).
  • Prof. H.S. Subramanya, Pro Vice Chancellor, Chanakya University.
  • Prof. Sushanth T Joshi, Registrar, Chanakya University.

This dynamic leadership team signals a bold new chapter for Chanakya University as it aspires to become a global hub of learning, innovation, and societal transformation–anchored in India’s timeless civilisational values.

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2 Million AI Jobs by 2026 — IIBM Institute Launches Online MBA and Online Doctorate (DBA) in Generative AI with Leading European University

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2 weeks ago

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June 13, 2025

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New Delhi, June 5, 2025 — With India projected to generate over 2 million jobs in Artificial Intelligence by 2026, the IIBM Institute of Business Management has announced the launch of fully online MBA and online Doctorate (DBA) programs in Generative AI, in collaboration with a leading European university.

This academic partnership marks a significant step toward closing India’s widening AI skills gap, offering globally recognized qualifications designed to prepare professionals for leadership in an AI-powered economy.

Delivered entirely online, the programs combine strategic business education with advanced knowledge of Generative AI — the breakthrough technology behind systems like ChatGPT, autonomous automation, and intelligent enterprise platforms. The initiative is aimed at mid-career professionals, managers, and entrepreneurs who are ready to lead AI transformation across industries.

” AI isn’t the future anymore—it’s now. We’re building the next generation of leaders who can apply Generative AI not just in labs, but in boardrooms,” said Vikas Maheshwari, CEO of IIBM Institute”.

The launch comes at a time when India is rapidly positioning itself as a global AI talent hub. Major sectors—banking, healthcare, retail, logistics, manufacturing, and public services—are integrating AI into their operations, creating urgent demand for professionals who can drive innovation, manage digital disruption, and ensure ethical deployment.

These programs offer learners the opportunity to earn prestigious international degrees while gaining practical exposure to AI use cases, business transformation frameworks, and emerging global standards. The degrees are designed to provide immediate workplace relevance while enhancing long-term career mobility—both in India and globally.

By enabling professionals to upskill without leaving their jobs or home country, IIBM Institute is also addressing critical barriers in access to global education and executive learning. With this launch, the institute is not just offering a degree—it’s opening a door to the most powerful career transformation of this decade.

Applications are now open for the July 2025

To apply or learn more, visit

Email: administration@iibmindia.in

Phone: +91-9319123456

Website: www.iibmindia.in

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IIBM Institute Brings Globally Recognized Swiss Doctorate to India at affordable prices — Now Enrolling for 2025

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1 month ago

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May 20, 2025

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New Delhi [India], May 19: In a bold move to make top-tier global education accessible to Indian professionals, IIBM Institute of Business Management announces the launch of the Doctorate in Business Administration (DBA) from the Swiss International Management Academy, Switzerland — now available in India at 50% lower fees than similar Swiss programs.

Swiss International Management Academy, Switzerland is a prestigious member of AACSB (Association to Advance Collegiate Schools of Business) — the same global network that includes Harvard, Stanford, and the Indian Institutes of Management (IIMs). AACSB membership signifies academic excellence and global credibility, giving Indian learners the opportunity to earn a doctorate that commands respect worldwide.

Delivered 100% online, the SIMA DBA is designed for senior professionals, entrepreneurs, consultants, and CXOs who want to enhance their leadership skills, conduct practical business research, and earn the legally recognized “Dr.” title from a respected Swiss institution — without taking a career break.

“I never imagined I could afford a Swiss doctorate. SIMA’s DBA changed my career trajectory and personal brand — and I now proudly use the ‘Dr.’ title,” says Dr. Ravi Kumar, a recent graduate and business strategist from Mumbai.

SIMA is currently active in over 50 countries, with a growing alumni network across Europe, Asia, the Middle East, and Africa, with India as a key growth region.

Program features include:

  • Swiss-issued Private Doctorate degree with international acceptance
  • Affordable fees from Rs3.5 to Rs5.5 lakhs (vs. Rs7-12 lakhs typically charged by other Swiss institutes)
  • AACSB Membership for institutional trust and credibility
  • No entrance exams, flexible schedules, and personalized academic mentorship
  • Recognition for professional and research excellence

Graduates of this program have gone on to hold leadership roles, publish research, and gain global visibility — many proudly using “Dr.” as a personal and professional milestone.

Admissions Now Open – Limited Seats for 2025 Cohort

This is a one-time opportunity for Indian professionals to earn a Swiss DBA with global recognition, at a price point designed for the Indian market.

Visit www.iibmindia.in to apply

For more information, explore SIMA at www.simaglobal.ch

Take the next step in your leadership journey. Earn your Swiss “Dr.” title.

Trusted Globally. Delivered Locally. Powered by IIBM.

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Education

A New Dawn in Management Education: GRV School of Management (GRVSOM) Launched in Bengaluru

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2 months ago

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May 6, 2025

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Bengaluru (Karnataka) [India], May 6: In a city celebrated as India’s Silicon Valley, the future of management education has just been redefined. GRV School of Management (GRVSOM), an institution with a bold vision and unwavering commitment to academic excellence, is proud to announce the launch of its new age B School in Bengaluru.

Driven by Vision, Fuelled by Innovation

At the heart of GRVSOM lies a powerful vision: To be a Business School that fosters Innovation and creates pathways for futuristic business leaders who meet industry demands and fits into the recruiter’s competency mapping.

The mission is equally compelling: To equip students with strategic, technological, and analytical skills to lead organizations in a rapidly evolving tech driven business, with integrity, innovation, and global insight.

A Leadership That Inspires

Guided by a Governing Council and Academic Advisory Board featuring some of the brightest minds from IITs, IIMs, and leading global corporations, GRVSOM ensures that its students receive mentorship and training aligned with global best practices. It also aims to create an Entrepreneurship cell which would create societal impact across all possible domains.

A New Age B-School with Global DNA

GRVSOM offers a two-year, full-time AICTE-approved Post Graduate Diploma in Management (PGDM) program, meticulously crafted to bridge the gap between academia and the corporate world. Through a unique learning model blending rigorous academics with real-world exposure, the school promises to mold future-ready leaders.

The PGDM programme shall also include:

  • One-week International Immersion Programme at top institutions in Germany, France, or Singapore.
  • Industry Certifications in cutting-edge domains like Agile and Big Data Analytics.
  • Foreign Language Training (German, French, or Japanese).
  • State-of-the-art KALIDAS Lab for experiential learning in data analytics and decision-making.
  • 100% Summer Internship Placement and full placement support.

“Our curriculum beyond management curriculum and classroom lectures; it’s about hands-on learning, strategic thinking, and building a mindset geared towards innovation and societal contribution,” says Dr. Jitendra K. Das, Chairman, GRVSOM — former Dean of IIM Lucknow, Noida Campus and Director FORE School of Management, Delhi with over 42 years of industry and academic experience.

“The curriculum is co-created with industry thought leaders and blended with latest tech certifications which shall give the student an edge and eventually address – the classical statement of the recruiters that students do not meet the requirements for the position”, adds Dr. Das.

The Locational Advantage

Being located in Bengaluru near the airport, India’s most dynamic innovation hub, gives GRVSOM students unparalleled access to top tech companies, a thriving startup ecosystem, and vibrant industry networks. The city’s moderate climate and cosmopolitan culture further enhance the student experience.

Applications are now open for the inaugural PGDM batch 2025-27 with limited seats.

Applications are now open for the inaugural PGDM batch. Prospective students can apply via the GRVSOM website and become part of a pioneering institution committed to shaping the leaders of tomorrow.

CLICK TO KNOW MORE.

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