About House Of Zelena :

Hina Priyadarshini, a techie & mother of two, founded House of Zelena driven by her own struggle to find suitable clothing during and after her pregnancies. Her expertise as an AI-ML practitioner, coupled with experience in cutting-edge technology projects, fuelled her determination to address this gap. Joining her in this endeavour is her spouse, Mayank Kamal, an IIM alumnus with a distinguished background. He has held senior leadership positions at leading companies like Myntra and IndiaMART, as well as various social commerce startups.

The Problems New Mothers face:

Over 72% of mothers do not revert to their pre-pregnancy body shape even three years postpartum. This insight led House of Zelena to recognize that a new mothers’ body doesn’t align with standard or plus sizes, prompting the introduction of the term ‘new mom fit’. House of Zelena conducted one-on-one video surveys with 1000+ new and expecting mothers, gathering statistically significant insights about changes in body measurements during and after pregnancy. With accurate measurements in hand, the company then embarked on developing proprietary fabrics, collaborating with esteemed suppliers to bring truly innovative products to the market, specifically designed for new mothers. And now, after extensive research and development, House of Zelena proudly presents its latest creation –

Unveiling Zactive: India’s Game-Changing Bump-Friendly Leggings for Expectant Mothers!

Crafted with high-quality stretchable fabric and a seamless design, they provide unparalleled comfort and back support throughout all stages of pregnancy. As promised, these leggings meet all the criteria that new mothers seek. House of Zelena guarantees these leggings will be the only maternity leggings you’ll ever need!

Experience the Luxury of the Zactive Seamless Leggings Range: Embrace Your Pregnancy in Style and Comfort!

It’s unbelievable how these seamless leggings can be so soft, stretchy, lightweight, and ultra-comfortable. Made with high-quality polyamide fabric, these leggings expand with your belly and the proprietary seamless design assures that the leggings provide bump coverage no matter how your belly shape is! Carrying high, carrying low, carrying multiple babies? We got you, mamma!

The special fabric is so gentle on your sensitive skin and almost feels like a part of your skin!

Innovative Maternity Wear: Embrace Innovation Like Never Before!

Traditional wear with a twist to make you feel comfortable yet stylish. We use smocking, elastication, rouching & various other techniques in garmenting to get what a changing mom body requires.

* Maternity Dresses: Our range of feeding and maternity dresses guarantees that you feel lovely and at ease from the charm of a pregnancy dress to the adaptable styles made to fit you at every stage.

* Feeding Kurtis: House of Zelena has India’s most diverse Maternity & Feeding Kurtis collection. We bring in trending prints & silhouettes for Maternity Kurtis so that you look your best self in the motherhood journey, making them perfect for different moods & occasions.

* Feeding Tops: Widest Variety of Feeding Tops, Stylish Western Nursing Tops & Ethnic Pregnancy Tops. Available in Stylish Peplum, A-line, Fit & Flare, and Other Styles. Your Summer Essential Feeding Tops Will Fit You Throughout Pregnancy and Postpartum.

* Maternity Kaftan: Flowy and elegant kaftans are available as both individual maternity kaftans and maternity kaftan sets. These cozy and feeding-friendly garments are a perfect addition to your maternity wardrobe.

* Nursing Cover: Glam up your maternity style with House of Zelena’s 6-in-1 Versatile Nursing covers. Crafted with both fashion and practicality in mind, our nursing covers blend sophistication with 360° coverage, ensuring full privacy during breastfeeding.

* Maternity Pants: Bump into your Motherhood journey with India’s first Adaptable Bump-friendly maternity pants which offer the perfect blend of comfort and fashion. Our collection, featuring Maternity pants, leggings, and Trousers is perfect for yoga and ensures comfort, flexibility, and style throughout your pregnancy journey and beyond.

* Diverse Clothing Range: A proprietary range of maternity office wear, daily wear, ethnic, and casual wear, specifically designed for new mothers & all their maternity wear needs.

Proudly Made in India:

At House of Zelena, we take great pride in our commitment to quality and craftsmanship. That’s why we proudly manufacture our products locally in India. By producing our maternity wear locally, we ensure that each garment is tailored to perfection, taking into account the diverse body shapes of Indian mothers. This not only guarantees a comfortable and flattering fit but also supports the local economy and promotes sustainable practices. With House of Zelena, you can be confident that you are not only investing in stylish and functional maternity wear but also supporting the proud tradition of Indian craftsmanship.

The Importance of Community Support: Empowering Mothers to Thrive and Overcome Postpartum Challenges

Approximately 70 per cent of mothers endure moderate to severe postpartum depression. In nuclear families, pregnant women often feel cut off from friends, leading to loneliness. Social media adds pressure to be perfect, causing stress and guilt. This can make mothers overlook their own health, leading to more problems.

In response to these challenges, the House Of Zelena Community provides a nurturing and secure environment where mothers can connect, share experiences, and learn from each other.

It’s reported that over 90 per cent of mothers in this community have experienced a significant improvement in their physical and mental well-being after joining, underscoring the positive impact of communal support and shared experiences.

House of Zelena’s Commitment to Enhanced Maternity Wellness and Support

House of Zelena has bundled complimentary services with the Zactive product line to ensure a healthier pregnancy journey for all moms. Every customer who buys from the Zactive range will gain access to a customized wellness program, where they can select various activities to engage in. This also provides an opportunity to connect with other moms in the community who can motivate and support each other in these wellness endeavours.

They also offer various wellness programs in co-ordination with highly skilled doctors & care givers. These programs aim to provide comprehensive care, guidance, and resources to help women navigate the challenges of pregnancy, childbirth, and the postpartum period.

Maternity Brand Success: House of Zelena’s Remarkable Growth

House of Zelena, a leading maternity brand, has experienced extraordinary growth in the past year. Their success can be attributed to the brand’s commitment to quality, comfort, and style in its maternity clothing offerings. Additionally, House of Zelena provides a tailored wellness program to customers, allowing them to choose activities and connect with a supportive community.

With continued expansion plans, House of Zelena aims to solidify its position as a leading maternity brand, catering to the evolving needs of expecting mothers.

For more information about House of Zelena and its innovative approach to maternity wear, please visit https://houseofzelena.com/ or contact ceo@houseofzelena.com.

1. CMC Matte Foundation – for a Flawless canvas

It is very challenging to find a perfect base for your makeup. For this Charmacy Milano’s CMC Matte Foundation is a game changer. Its Matte finish is very lightweight and has a buildable consistency, providing good coverage without leaving your skin feeling cakey throughout the day. It makes a smooth canvas on the face for a long-lasting matte look

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In addition to following a regular skincare routine, using effective products may improve the health and look of your skin. To achieve the best results, use high-quality skincare products that are appropriate for your skin type and treat particular issues. Look for cleansers that have mild ingredients like aloe vera or hyaluronic acid to cleanse without depleting your skin’s natural oils.

Taking care of your skin is critical to preserving its health, youthfulness, and natural radiance. Establishing a regular skincare practice allows you to successfully address particular skin conditions while maintaining a healthy complexion. Here’s a simple way to achieve glowing and healthy skin:

1. Cleansing (Morning and Night)

Start and end your day with a mild cleanser that removes debris, oil, and impurities from your skin. Use a cleanser appropriate for your skin type–oily, dry, sensitive, or mixed. Before rinsing the face with lukewarm water, gently massage the cleanser into moist skin and then dry with a soft towel.

2. Toning (Optional)

After cleansing, apply a toner to rebalance your skin’s pH levels and tighten pores. Toners can also remove any remaining traces of makeup or cleanser. Choose soothing ingredients like rose water with your alcohol-free toner.

3. Moisturizing (Morning and Night)

Hydrate your skin with a lightweight, non-comedogenic moisturizer tailored to your skin type. Moisturizers assist to retain moisture, reduce dryness, and provide a smooth basis for makeup application. To prevent yourself from UV damage, apply a moisturizer containing SPF during the day.

4. Sunscreen (morning).

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Charmacy Milano’s key cosmetic items make it easier to upgrade your beauty regimen than ever before. Experiment with various textures, colors, and finishes to find your personal style. Remember that makeup is a form of self-expression, so enjoy discovering and expressing your unique beauty. Whether you’re a cosmetic beginner or an experienced pro, these best options will accentuate your natural features and increase your confidence. Charmacy Milano offers the greatest cosmetics to help you release your inner beauty.

Hyderabad, the city of Charminar known for its opulence and grandeur, exudes an inner charm par excellence, and KALKI has left no stone unturned for the city as it’s launched its grandest store. On 5th of March Kajal Aggarwal graced the occasion when KALKI opened up its arms, welcoming the people of Hyderabad. Located in the heart of this metropolis at Aan Global, Road No. 10, Banjara Hills, the store rekindles the magic of the perfect destination for wedding attire and all that a heart and soul desire for one’s wedding.

Highlighting the store is its splendid and imposing 6×7 feet artwork frame right at the entrance, which is intricately curated by KALKI’s own Karigars! It glitters like any exquisite piece of jewelry adorned and beckons people from all walks of life to its grandeur!

This new and majestic store at Banjara Hills has a European vibe to it. The re-imagined and fresh take on the interiors of the store elevates the shopping experience and would transport the people to the surreal land of Europe.

Kajal Aggarwal shared, “This is my very first time teaming up with KALKI, and let me tell you, it’s such a thrill to be a part of this epic milestone celebration in Hyderabad! Walking into this store is like wandering through an art gallery – it’s just breathtaking. And today, I’m rocking this glamorous Indowestern saree, which feels fiery and luxurious. The attention to detail is surreal. KALKI is totally shaking things up in the world of signature ethnic fashion, and I’m here for it!”

Nishit Gupta, Director of KALKI shared ahead of the store launch, “Hyderabad has always been an exciting destination for a KALKI flagship store, and this year, we are thrilled to unveil our 6th flagship store in the bustling streets of Banjara Hills. This will be our grandest store ever, as it spans 13,000 square feet of multistory signature shopping experience. After Bengaluru, we are all set to redefine couture in South India with the utmost reflection of our passion and individuality.”

The eternal and everlasting love for wedding outfits that any bride, bridegroom, or wedding attendees could fancy or have preference for will all be here in just one store for you to explore and make the D-day a memorable one. From jacket lehengas, innovative draped gowns with elements like capes, trails, layers, feathers, and crushed shimmer, to heritage pieces in fabric like velvet, KALKI’s Hyderabad store is calling out to all the brides. Grooms have the option to choose from fabrics like brocade, silk, or velvet to create a regal look for their special day.

Apart from housing various styles for every wedding event, the store has bountiful accessories to complement the outfits, such as belts and bridal purses, footwear, and belts. The store promises to engulf everyone in a wholesome experience. So make your way to KALKI’s Hyderabad store and experience the magic of KALKI!